Investors relations are basically two way communication between a company, financial community and other constituencies. To ensure that constituents are secure with their investment, a company has to maintain a strong and healthy relationship with them. When someone invests in any firm, they want to know what their return will be on the investment. A firm has to communicate its strategies for reaching its goals with all its investors. Providing the proper information to them is just one aspect. Performance and company image are very important also, being a socially responsible corporation would attract more investors. When a company performs at top level, investors recognize it and are intrigued by it. They want to know that investing in your firm would be the best option for them if they want to make money. Making the price of your stocks reasonable also attracts investors. This allows them to purchase more shares, and again attracts more people.There are numerous companies who make it top priority to build strong,lasting relationships with their investors. I visited the Apple webpage, where they had a page specifically for their investors. They have all of their stock prices along with recent news from within the company that investors would find interesting. This is Apple's way of acquiring investors and keeping them. They are making a conscious effort toward keeping strong relationships with investors. It's a strategic way to their company and seems to be working out well for them.
I agree with you. Apple has one of the strongest investor relations department out of all the major companies I know. As you have stated they have all kinds of information an investor might look for on their webpage. I partly attribute the success of Apple towards their maintaining of such a strong investor relations department.
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