How do you see Identity, Image, and Reputation used in your work environment?

Identity, Image and Reputation are important aspects for the employees as well as the employers. These three characteristics are important for the company in order to attract valuable clients and also to attract talented and skilled employees. Identity tells the people what you are and what you exactly do. Image is picture that people have developed about you and reputation is the estimation or favorable value about one in people's mind.

There are plenty of firms in the market which have not earned of these three characteristics. They have difficulty in attracting talented employees as well as good clients. I use to work with Sapient Corporation. The company was a favorite for graduating students in my college. It had been winning "the best places to work for" title for years. When I joined the company I learned that it did business with some of the best companies. In spite of being smaller than the major software players, it still attracted skilled programmers. Thus its identity, image and reputation helped it compete with the giants.

While working, I realized that these three characteristics played an important role for my progress. During the training I developed identity amongst my colleagues and when I began the project and started helping others, my image and reputation in the team improved, and it helped me get a promotion.

How do you see Identity, Image, and Reputation used in your work environment?

Regardless of whether you work in a small Mom and Pop corner store or a huge multinational conglomerate, your organization is going to have to figure out what it wants to be and how it wants others to see it, after all, business is based on how the world sees you. I’ve worked in a few different industries thus far in my career and the best example I can provide for this question is when I was working at a restaurant and bar. This is a perfect example of how rushing into things without taking the time to really know what you want to be can be harmful. The organization was new; it had just been built and staffed, so it was just starting to create its culture. The owners’ vision for the place was a little confused; they wanted both a good old country bar and at the same time an upscale environment for their wealthier customers. These ideas didn’t really mesh well together and it was a little difficult for people to understand what the place was going for. The identity was clearly aimed at the country bar theme, with the uniforms, menus, decorations, we even had a mechanical bull. However, the upstairs section of the bar was upscale, with private booths and VIP seating, etc. Unfortunately, due to the confusion in what they were going for, the owners didn’t follow through completely one way or the other. Sticking with their upscale idea, prices were high, we didn’t have the more common drinks that people were looking for, cover charges were too high, etc., both upstairs and downstairs. This all caused the place to develop a poor reputation in the community and business took a definite hit. After a few months of revamping, business finally started to turn around, however it never developed as well as it could have if it had started strong from the beginning. If the owners and management had taken the time to really consider the importance of establishing their identity, this problem could have been avoided.

How do you see identity, image, and reputation used in your work evnironment?

I worked in Chili’s Grill and Bar restaurant in Taiwan few years ago. According to my experiences, the following are what I saw when I worked there.


1. Identity: Chili’s identity their brand as passion, happy and fun. For customers, whenever people see red pepper reminds Chili’s restaurant. For employees, Chili’s give “Chili Head” as the group name of employees. There is a motto for employees- “Chili Head take their job seriously but not themselves.

2. Imagine: Whenever you go to the restaurant or see the TV advertisement, the symbol- red chili always come with them. Chili’s company is about to convey the symbol through passion, happy Moreover, identity their food as American and Mexican style. Since the symbol is hot pepper which convey customers through inaccurate imagine of the restaurant, many customers though the food are spicy. One of the interesting things I met when I was working at front desk. I often got customers making phone calls and asking whether most of the food here is spicy.

3. Reputation: Since1997, Chili’s start support St. Jude Children's Research Hospital®, helping children who with cancer. Every year, Chili’s has one-day event to donate 100% one-day benefit to the hospital and also encourage people to donate.

How do you see identity, image, and reputation used in your work environment?

Identity, image, and reputation are important for each organization. Identity is the first message that firm wants to communicate to people. For instant, Leader Management Consulting Corporation, a Taiwanese marketing research company. The symbol of "LEADER" is a simple logo that clients feel easy to remember and it's a good name those employees could encourge each other-"We are the LEADER!"

Image is customers' initial impression on the company. That is, "What you think when you see it!"LEADER is a good name that people could associate with "the top, the first, and the best."

Reputation is like a long-term investment. "LEADER" could get a good reputation because it always tries to do the best for its clients. In other words, if many customers were commissioned LEADER to do market research in the same period, LEADER choose fewer cases and concentrate on more details rather than handle much cases in the same time. Maintain the good reputation, not only regular customers, but also new customers will believe that LEADER is a reliable company.

How do you see identity, image, and reputation used in your work environment?

I had a part time job in the SHIN KONG MITSUKOSHI, a big department store in Taiwan. When customers see its logo, they willassociate with high quality department store. (SKM, 2008)
When I was employee, I was required that regard customers as priority. Before department store opening, all employees need to do gymnastics and say “Welcome” to prepare to serve customers. Moreover, we need to dress uniform and keep smiling when we are working. SHIN KONG MITSUKOSHI builds an image that it is friendly shopping environment and it can satisfy all customers’ needs. In addition, SHIN KONG MITSUKOSHI supports some charitable organizations to do some activity for public welfare. Through its promotion, SHIN KONG MITSUKOSHI not only helps the public also earns positive image.

SHIN KONG MITSUKOSHI builds its department store to a scale shopping district. In Taipei, the capital of Taiwan, most of people will go to SHIN KONG MITSUKOSHI when they want shopping or relax. It is not only a shopping center but also an entertainment center. SHIN KONG MITSUKOSHI provides high quality services and goods and the best shopping environment for customers.

Reference:

SKM, (2008), Retrieved from

http://www.skm.com.tw/eng/index.html

How do you see identity, image, and reputation used in your work environment?

In today’s competitive environment corporate image or identity is one of the biggest concerns of the companies. Customers have become choosey and are loyal to those companies which have unique identity and clean image.  Identity is who you really are and image is how much of that reality people know. A company’s reputation can be established in the public’s eyes by the corporate responsible actions of the company. For an individual also image and identity is as important as for a company. I just saw this movie Eat love and pray which had this quote “That’s what you do, that isn’t who you are.”
I was a Sales Manager at Metlife insurance. In order to sell insurance one must have a clean image so that people trust you blindly. As I was new to this industry I dint have my identity in the market. So first thing was I had to create my identity so that people knew who I was and could have faith on me and my team members.
Reputation and image plays a big role in my industry.