How do you see identity, image, and reputation used in your work environment?

Identity, image, and reputation are important for each organization. Identity is the first message that firm wants to communicate to people. For instant, Leader Management Consulting Corporation, a Taiwanese marketing research company. The symbol of "LEADER" is a simple logo that clients feel easy to remember and it's a good name those employees could encourge each other-"We are the LEADER!"

Image is customers' initial impression on the company. That is, "What you think when you see it!"LEADER is a good name that people could associate with "the top, the first, and the best."

Reputation is like a long-term investment. "LEADER" could get a good reputation because it always tries to do the best for its clients. In other words, if many customers were commissioned LEADER to do market research in the same period, LEADER choose fewer cases and concentrate on more details rather than handle much cases in the same time. Maintain the good reputation, not only regular customers, but also new customers will believe that LEADER is a reliable company.