How do you see Identity, Image, and Reputation used in your work environment?

Identity, Image and Reputation are important aspects for the employees as well as the employers. These three characteristics are important for the company in order to attract valuable clients and also to attract talented and skilled employees. Identity tells the people what you are and what you exactly do. Image is picture that people have developed about you and reputation is the estimation or favorable value about one in people's mind.

There are plenty of firms in the market which have not earned of these three characteristics. They have difficulty in attracting talented employees as well as good clients. I use to work with Sapient Corporation. The company was a favorite for graduating students in my college. It had been winning "the best places to work for" title for years. When I joined the company I learned that it did business with some of the best companies. In spite of being smaller than the major software players, it still attracted skilled programmers. Thus its identity, image and reputation helped it compete with the giants.

While working, I realized that these three characteristics played an important role for my progress. During the training I developed identity amongst my colleagues and when I began the project and started helping others, my image and reputation in the team improved, and it helped me get a promotion.