How do you see the impact of corporate responsibility on corporate reputation in your work environment?

Corporate responsibility is not a new issue, however, it has become increasingly evident in today's marketplace. You see many different companies touting their sustainability or environmentally friendly policies. This is a testament to the changing values of our society, smart businesses are making changes that are popular with the community at large. The best example I can give personally is when I worked for PNC Bank. PNC has an enormous environmental program dedicated to going green. Dozens of PNC branches have been converted into green buildings, in fact, PNC has more green buildings certified by the U.S. Green Building Council than any other company worldwide. These branches reduce wastefulness by using power saving features, recycled products, etc. They have even copyrighted the term Green Branch. This is just one of the aspects of their CR programs, others include the Grow Up Great program, the PNC Foundation, and many others. These programs have firmly cemented PNC in the communities in which they are located. Customers know that PNC is dedicated to their community and this is often listed as a reason for why they choose to bank with PNC.