Sunday, October 10, 2010
How do you see media relations used in your work environment?
Media is like supervisors that responsible to communicate information between companies and people. In other words, when a corporation announces some information, not only good news but also bad one, to media and then media disseminate news to people. I could give an example for the relationship between media and companies. If an organization is devoted to philanthropies, the news will be report by media, such as newspapers, magazinges, even internet. Consequently, people will give positive appreciation of the organization. On the contrary, when a company does some illegal acts and affect its image, it will also be proclaim through media and bring negative effect to the company. In sum, media could be companies' friends, but they also could be companies' enemies that just be decided by what the companies do and impact to the society, better or worse. Therefore, organizations should attempt to develop relationships with media because it has huge influence for organizations.
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I agree that media plays a significant role in business and it would affect the corporation’s reputation. The media that the CEO should take advantage of can help the company build better reputation in the marketplace. Through the media, the firm can extend market share and increase sale volume such as TV, broadcast, and Internet. Therefore, every company establishes media department to convey some information and news to consumers to attempt to raise its reputation. Conversely, the scandal could be delivered quickly by the powerful media, and then the news would impact the image, identity, and reputation of the corporation. Even it could affect the company’s survival in the marketplace. Ultimately, every firm should handle carefully every good or bad news because the media is profound influence for operation in the business.
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