How do you see the impact of corporate responsibility on corporate reputation in your work environment?

Corporate Responsibility is not only to increase corporate profit but to build trust with products quality and customer service. I got some experiences when I worked in Chili’s grill and bar restaurant.

First of all, the HACCP is the most basic standard for all the restaurants that is to insure the food quality if above the standard of safety and sanitary. People now much emphasize the healthy food and care about the ingredients of the food. Chili’s menu always shows calories aside the dish names, listing ingredients below and provide diet menu which with lower calories and fat. Besides, Chili’s training their employees to remind customer the food with milk, egg or seafood might get allergic for preventing from it happen. This behavior helps them to enhance the service quality.

In addition, food waste has been one of the biggest issues for food industry. Chiefs cut down unwanted part and that would otherwise been thrown away. Or restaurants getting too much food materials in stock thus can’t completely consume them. Chili’s also have the same problem but they find a way to solve. For example, Chili’s provide employees free meal. The meal comes with some materials like corn which used to be sides of steak. It’s really a good approach to consume these extra foods and reduce cost.

More and more investors are now evaluating CSR in deciding what companies get their money. Chili’s excel in CSR, bring investors and customers both positive impression and reputations of its restaurant. They gain more profit and let investors willing to put their money in the company from the positive reputation and CSR.