How do you see Media Relations used in your work environment?

There are countless examples of businesses getting widely discussed in the media. From the very bad; the decision to cut health care for employees or a class action discrimination lawsuit being filed, to the very good; charitable contributions or building a community center in an inner city neighborhood, actions are going to be discussed on much more than a local level. Regardless of what an organization does, it will have ramifications in the media. That is why it is essential to have good media relations. PNC Bank makes use of all forms of media. For example, when National City was consolidated with PNC, many consumers were concerned. National City customers were worried that programs and accounts that they had been using for years would no longer be accessible at PNC and they feared that they would simply be expected to open new accounts. PNC made sure to get the word out via various media sources that this would not be the case. This was also apparent during the banking bailout when PNC was able to inform its customers that they did not receive any bailout money nor did they ask for any. It is important to be able to get information out as quickly as possible and if you have a good relationship with the media, you can help assure that this happens.